17 Jan 2020
The Superloop Adelaide 500 is excited to announce Abbey Holmes as the official event ambassador for the 2020 edition of South Australia’s iconic motorsport event.
Holmes – a South Australian who hails from Victor Harbor – is a former star of the AFL Women’s competition, famously known for being the first woman to kick 100 goals in a season during her time in the Northern Territory Football League.
The 28-year-old will act as a spokesperson in the lead-up to, and during the 2020 Superloop Adelaide 500, and says she is honoured to have been chosen as the first ever ambassador for the treasured South Australian event.
“The Superloop Adelaide 500 is synonymous with South Australia, and so to have been selected as the 2020 ambassador makes me enormously proud,” said Holmes.
“The atmosphere in Adelaide during the week of the event is infectious, so to have the opportunity to showcase the off track entertainment and social offerings is something I’m really excited about.
“I can’t wait to be trackside and help showcase our city, our state and our race to the world.”
Superloop Adelaide 500 General Manager, Alistair MacDonald, said Holmes was the perfect candidate to represent the event and will bring the event to new audiences across the country.
“Abbey is your quintessential South Aussie girl who has represented Adelaide proudly on many occasions nationally, most notably as a premiership player with the Adelaide Crows in 2017,” said MacDonald.
“Her passion for Adelaide and position in the Australian sporting and lifestyle landscapes put her in the best position to showcase the social and entertainment offerings at this year’s event.”
“We are tremendously excited to welcome Abbey into the Superloop Adelaide 500 family.”
Holmes recently rose to fame as a contestant on the hit reality show Survivor where she outwitted the competition to reach the final five, earning her a legion of new fans and now has a loyal Instagram following of over 115,000.
After two seasons in the AFLW with the Adelaide Crows and one premiership in the inaugural year of the league in 2017, Holmes withdrew from competition due to injury and re-established herself as a media personality across VFL and AFL coverage.
Holmes’ role for the Superloop Adelaide 500 will include promoting the exciting social and entertainment offerings at the event, as well as South Australia’s tourism and culture to interstate and international audiences.
As part of the announcement, Holmes showcased the new Rosé Rooftop which brings together the event's two new wine partners - Longview and Taylor's for a fresh hospitality offering at the 2020 event. The stylised Rosé Rooftop will feature rose and canapés served with a first-class view of the Barry Sheene Pit Straight.
The Superloop Adelaide 500 is set to be another unmissable event in 2020, with Hilltop Hoods, Illy and G Flip recently announced as headliners for the major event’s music line-up.
The Friday, Saturday and Sunday after race concerts will feature Bands On Track artists opening for the headliners as part of the celebrated collaboration between Music SA and the Superloop Adelaide 500, which supports up and coming local musicians.
On-track, the 2020 Virgin Australia Supercars Championship will be kick-started alongside support categories including TA2 Muscle Cars, Stadium Super Trucks, Dunlop Super2, Touring Car Masters and Porsche Carrera Cup.
The Superloop Adelaide 500 takes place from February 20-23 and is the opening round of the Virgin Australia Supercars Championship.
More from Superloop Adelaide 500
- Get your tickets here
- Treat yourself to the awesome Rooftop Club. Prices start from just $200
- Check out the 2020 Race Program
- Discover what's on at the 2020 Superloop Adelaide 500